Is it possible to have a successful blog without content being tied to some particular niche, criteria or category? It sure is, there are tons of blogs out there that entertain massive audiences with variety of content. In fact … looking at Tumblr it is pretty obvious. People just post whatever the hell they want and yet, they still capture masses.
With information floating about from all directions it’s only fair to capture just enough traffic to expand the visibility and attention of others starting somewhere. But where? We should recognize that if someone wants to obtain any type of information, all they have to do is Google it … and whola. What we have to realize is that we’re in the new information age and there is something else that matters beyond the news, the next big event, or even that what is happening around us. When it comes down to the information that constantly surrounds us, what begins to matter is what others are saying about what’s happening about the things that are happening. Are you with me? How many times do you find yourself bypassing the article you’re reading or that video you’re watching just to see what others are saying about it?
When others leave feedback they create backlinks and above all – they create even more unique content. Search engines absolutely love that. But it gets even better. With so many social networks it’s only a matter of time before others begin sharing content that has captured their interests. Each social media network offers its own unique features and audience bases. Because lets face it – some people have lives. Depending on blog’s content, one social network will drive more traffic over the other. It’s good to be in the know with the times, as there are new social media networks coming out daily … so it seems. As bloggers and internet users, we should always be ready to share our content on the next big thing.
I understand niches, and I also understand that it’s hell of a lot less work to drive traffic to a particular one. What I sometimes don’t understand is why have multiple niches in different places … when you can have them all in one place. If you’re an affiliate marketer looking to score some cash then specific niches in particular trending markets are the way to go. No doubt. However if you’re blogging about blogging, then in the next blog you’re blogging about SEO and then in the next one you’re blogging about your favorite food. With all that effort and no traffic, then something must be going on. I personally just said screw it – I’ll see how My Time Matters Blog does with all of it and more … in one place.
I’m not here to stray anyone away from their niches or market agendas, I am simply offering a different point of blogging view that does make sense. Realistically – there are more than 82,000 blogs that start daily and sadly many of them go un-updated and die out.
At the end of the day, it doesn’t matter how good an idea or content may be – if no one sees it. With so many tools by our side it’s only fair that only a matter of time will set some niches for stardom. What really matters is what others are saying, sharing, monetizing and loving. Anyone can break that ice and begin obtaining the visibility deserved.
Would love to get your thoughts, opinions, questions and experiences on blogging and such when different niches and topics are involved – comment below – say what’s up.