Best Time to Blog – Day of the week
When it comes to blogging I consider myself fairly knowledgeable in regards to the topic. Although I may still be considered a n00b by some seasoned bloggers, in the retrospect that I’ve only been doing it for over two years.
With that in mind, I have succeeded and failed, took steps forward and took them back. Yet, I’m still blogging successfully and making tremendous progress.
As of 2011 there are about 15.5 million blogs and counting on wordpress.com, roughly 17.8 million self-installed and hosted blogs via wordpress.org, and over 10.4 million tumblogs on Tumblr. Unfortunately Blogger doesn’t release their public statistics, but I would imagine that there are few million blogs on there as well. You can see that there are millions and millions of blogs by just listing 3 blog interfaces. There are tons of other blogging services out there, such as Moveable, TypePad, and the list goes on. Let’s just come to a conclusion that there are millions upon millions of blogs that are competing for readership.
I have had days where I would release up to 10 articles a day, although the visitor statistics would not show any significance and I’ve had days where I would release just one post and my visitor base would spike up tremendously. What would cause this? I began to look at my posting pattern and have come to a big realization.
Yes, content is important, almost every blog you visit that gives you insight on how to get more traffic and grow your blog talks about unique content all the time. Again, this is true.
Let’s get past the unique content, SEO (search engine optimization), page rank, and your social network status, we all know that they are important and they drive traffic to your web property (web site/blog).
At the end of the day, what really matters is what your readers get out of your content, and where they are being redirected to; hopefully somewhere that makes you money.
As I’ve stated previously, I would release 10 articles in one day and not see major traffic … but then I started to look at when I was releasing my content. And it hit me. As bloggers we focus so much on SEO, content, and everything else involved without really paying attention to the reader … an actual human being on the other side of their computing device.
Let’s break down to how traffic normally flows through my blog and other bloggers that I interact with. The similarities are significant enough for me to write this article. Let’s agree that the internet is different from the real world environment for the most part, and the users of the internet function differently. To put it into a better perspective … remember Black Friday every year? Well, internet has its own Black Friday … only it’s called Cyber Monday. Why is it on a different day? Does it have to do with users on the internet and how the traffic flows throughout that time?
When releasing new content you should typically release text based content from Tuesday through Thursday. During those three days readers tend to engage mostly towards content, their focus is at its highest peak. Friday is usually when people are ending their work week, and their focus is shifting towards the weekend … they typically don’t want to read, the mindset is just not there. Keep in mind; we are talking about average users, not hardcore internet junkies. So what should you post on Friday? Well time out … people are getting distracted and it’s not even the week end?! How are you ever going to get loyal readers!? Simple, post pictures, create info graphics, and release some vlogs (video blogs). This eases the mind of your readers, yet they are still on your site “reading” the content. Ok, so we’ve mentioned every single day of the week except for Monday … so what happens then? Well, Mondays are normally the busiest days of the week for the working class. Readers tend to go either way, and based on the statistics; they fluctuate. Normally your loyal readers tend to view your site on Monday, but keep in mind … Mondays are tough and this is where you should look at your own stats and decide whether you should be releasing content or graphic based content.
The blogosphere has a personality of its own … pay attention to it, but most importantly pay attention to your visitors.
Blog on and feel free to share your thoughts on this topic.