I love Twitter. It is elegant in its simplicity. But I remember the steep learning curve of understand the complexities underlying 140-character microblog posts. Beyond content, businesses have to understand the who, when, why, what, how (assuming the where is Twitter) – and it’s difficult to vet all of that.
This infographic has made the rounds, but I think the hashtag insight is fabulous. In general I don’t think it’s great practice to take “ideal time” advice to heart, it’s better to test – but this is some solid data that can help to inform some content decisions. Let me know what you think – especially if you disagree with any of these recommendations.