As business world is becoming more dependent on technology for profitability and growth, presence on internet, social media and on smart phones is now a necessity for businesses. As a growing population across the globe is using smart devices and mobile phones for making their shopping choices, creating a mobile App for business is now not only necessary, but it is critical for profits. While there are hundreds of thousands of business apps available today for smart phone users, not every App produces effective and desired results for their developers.
As mobile Apps is relatively new phenomenon for business owners, many rushed decisions and inexperience costs them time, money and efforts without delivering what they expected from the App. Development of an effective mobile App for your business needs a detailed research about your expectations, market, target audience and a through mobile strategy. As the IOS and Android platforms are already crowded, the space for mobile Apps is becoming more and more competitive and congested. To stand out with your mobile app, you need to invest more time and efforts in order to create an effective mobile app with creative design and interactive theme that can attract users in downloading and installing.
To make it easier for businesses, some of the tips for an effective mobile app are listed here
Which Platform? The first essential question you may have to answer is about the platform you need to use for your app. There are two different platforms for mobile apps that are Android and IOS. In most cases, a business need to search about which platform is more popular with their target audience but IOS is often a better option for increased profits. The iPhone and iPad users (IOS platform) are more inclined towards spending money but Android is now market leader with 53 percent of share. If you wants to promote your business, Android is good option but for more financial transactions, IOS is better.
Free App. As mobile apps for businesses are mostly used for marketing and promotion to establish your brand, it is wise to keep it free. Paid apps can get you a quick revenue but it can drastically limit the number of downloads as compared to free app.
Connect with Social Media. One of the great ways to promote your App is by connecting it with social media like Facebook, Twitter and Pinterest. Your customers can easily share information about your App on social media if you allow them to share it using a feature on App.
More Functions. You need to update functionality and features of your App constantly to keep up with the competition and to make users come back again and again. Make sure to add more functions after regular interval of times based on customer’s feedback and progress of your business.
Connect with Users. Make sure to design an app that also serves as a connection between users and the business. Many companies are using mobile apps to provide customer support to smart phone users. Allow customers to provide feedback or register their complaints through your app. Keep in touch with your users through mobile App.
Make it informative. Mobile Apps are more effective if they are used to provide information about the business like current promotions, special deals and other information about products or services. For example, restaurants often provide information through mobile apps about their address, menu and prices.
Mobile Apps are more than a necessity for businesses today as smart phones are playing a role in driving their users to different shopping options. Many smart phone users depend on their smart phones or mobiles before going out for shopping or for dinner. With growing mobile phone users, neglecting presence on IOS or Android platforms can affect the profits of any business.
Daniel Kravz is a representative of Hotelscan.com. Hotelscan.com helps to find the best hotels in Amsterdam.